Free tool
Compose campaign URLs with utm_source, utm_medium, utm_campaign and optional content and term.
https://360ecom.io/guides/how-to-start-an-online-store?utm_source=newsletter&utm_medium=email&utm_campaign=spring-guidePick lowercase, hyphens, and a finite list of sources and mediums. 'facebook / paid' and 'Facebook / CPC' split the same work in analytics. Document the standard once and reuse it.
They should not if canonical tags point at the clean URL. Still avoid linking internally with UTMs; they pollute reports and can create duplicate URLs in some tools.
Percent-encode text for query parameters, including UTM values and product IDs.
Turn a page title into a clean, lowercase, hyphenated slug for products, guides and articles.
Calculate return on ad spend from attributed revenue and ad cost.
Define the store metrics that matter, run a simple reporting cadence, stay humble about attribution, and connect numbers to decisions — not to dashboards for their own sake.
Improve store conversion with research, hypotheses and honest changes to product pages, cart, checkout, trust and shipping promises — without dark patterns.
A useful store dashboard is small: conversion, AOV, margin, CAC, contribution and fulfillment health. Vanity traffic and session counts do not run the P&L.
ROAS is ad revenue divided by ad spend. Useful for media, incomplete for profit. Learn the formula, break-even ROAS from margin, and attribution limits.
CAC is what you spend to win a customer. Blended and paid CAC answer different questions. This article lists what belongs in that spend—and what does not.
ROAS measures media efficiency. ROI measures return after costs. Use this comparison to pick the right question for ads, margin and contribution profit.