Free tool
Calculate conversion rate from sessions or visitors and the number of orders or goals.
Conversion rate = Orders ÷ Sessions.
12,500 sessions and 275 orders. Conversion rate = 2.20%.
Sessions, users and product-page views produce different rates. Do not compare a Shopify 'added to cart' rate to a GA4 purchase rate. Pick one definition and keep it for trend lines.
Rates vary by traffic source, device, price point and brand demand. Paid prospecting converts lower than branded search. Improving conversion 0.3 points on large traffic often beats buying more cheap clicks that bounce.
No. The calculation runs in your browser. Nothing is stored or transmitted.
Use any currency as long as every input uses the same one. The math does not depend on a currency code.
Conversion rate = Conversions ÷ Sessions.
Estimate revenue from sessions, conversion rate and average order value.
Calculate average order value from revenue and number of orders.
Calculate return on ad spend from attributed revenue and ad cost.
Improve store conversion with research, hypotheses and honest changes to product pages, cart, checkout, trust and shipping promises — without dark patterns.
Define the store metrics that matter, run a simple reporting cadence, stay humble about attribution, and connect numbers to decisions — not to dashboards for their own sake.
Conversion rate improves when you diagnose speed, trust, shipping, checkout and merchandising first. Redesign without measurement usually wastes the rebuild.
A useful store dashboard is small: conversion, AOV, margin, CAC, contribution and fulfillment health. Vanity traffic and session counts do not run the P&L.
AOV is revenue divided by orders. Bundles and free-shipping thresholds can raise it, but discounts that crush conversion or contribution are not a win.
LTV estimates future contribution from a customer. Simple averages hide cohorts. Use a contribution model and treat precision as a range, not a forecast.